How to Use ProfileMate to Get Backlinks and Social Shares

Email Marketing is not dead. In fact, it is one of the most effective channels used by almost all types of companies in any industry. It works because it has a higher ROI than any other channel.

Check out these stats to get a clearer picture of why Email Marketing still works.

Yes, email marketing has changed over the years from being promotional and generic to more personalized, non-invasive, subtle, and helpful.

Emails are more fun today! You would love to read the subject lines of big brands and how day by day they keep on getting more creative.

But let’s save this for later.

In this blog, we want to share with you a great tool that we came across and how it has become an integral part of our digital marketing strategy.

They reached out to us and struck a conversation with us in the same way as we do with other brands and influencers. That’s when we knew, this will work for our brand.

A great tool for B2B brands, its Profile mate

PS: No, it’s not a paid promotion.

What do they do?

Every brand has competitors. Profile mate helps you reach out to their followers and fans on social media. Yes, there are other ways to do that but not as effective as this one.

Here’s how it works:

1. You choose the competitor whose followers you want to reach out to
2. Enter their Instagram username in your Profilemate account
3. Get a list of its follower, followers who like/comment/etc
4. Get their business email IDs( Since you interact with their business IDs, it’s not spam)
5. Create a compelling email and start interacting with your competitor's fans.

How can it help you?

We know it’s not as effective for B2C brands because you can’t reach out to private users and only get business emails.

But a list of 2000 subscribers per day is not a small amount. Imagine generating 2k subscribers every day. 

Today we need to connect with other brands, influencers, bloggers, and more for various purposes.

Getting backlinks for one.

Instead of reaching out to one blogger with a proposal for a backlink, imagine reaching out to 2000. More backlinks better SEO.

How do we use profile mate?

We publish a lot of blogs on our company website and thus Profile Mate helps us in reaching accounts that might be interested in reading them.

For example, we just published a blog on the topic Top 10 boats to buy under $10k 

Who would be interested in reading that? Boating enthusiast for one.

Since we can’t reach out to every boat lover out there, we can certainly get email Ids of businesses and influencers following Boating Accounts on Instagram.

Thus, we create a compelling email mentioning 3 boats and leaving the rest for them to read on visiting our website.

If they are really interested there is a good chance that they'll wanna know about all 10 boats and thus we get a new visitor. 

It’s up to you to retain them by creating useful content and not be stuck in the Clickbait strategy.

We reach out to brands with a proposal to give us a backlink and offer them help on sharing their content as well if it resonates with our brand.

Does it work?

Yes, we generate a 0.7% to 2% click rate for each campaign. It’s not a huge number but you can accumulate the database and over a period of a month you’ll be looking at a great subscriber base which can play an important part in your Email marketing strategy. 

Imagine what else you can do if you get to interact with the people interested in what you offer. Generating traffic is just one of them.